Social media is an incredible tool to build brand awareness and foster relationships with potential clients. So often because business owners and managers are just trying to keep up with the day to day operations, this powerful (and free) instrument is often overlooked and underutilized.
It can certainly take time to learn best practices as well as the dos and don’ts of social media to ensure you’re getting the results you want, and many business owners aren’t willing to sacrifice the time away from seemingly more pressing issues and tasks.
The great thing about social media is that a little bit of knowledge can go a long way. Few tweaks here, few tweaks there and your company’s social media can garner you the engagement and customers your business is seeking to serve.
Here are 5 common mistakes I see regularly made by small businesses and new entrepreneurs:
Putting a link/website in the caption of an Instagram
The bio section of your instagram account is the ONLY place it allows you to put active links. If you put your website or a specific link into the caption section of your picture, your viewers can’t click on it nor can they copy and paste. Instagram doesn’t allow for copying of captions. NO ONE is going to write out your link then type it into their browser. Always put “link in bio” for your active link
Not using an automation service
Trying to individually post to all of your social media outlets everyday with relevant content is exhausting and even moreso, a waste of time. There are SO many services where you can schedule your social media for the entire week leaving you only having to do it once a week. Hootsuite, Buffer, MeetEdgar, IFTTT are just a few resources you can utilize. By focusing one or two hours a week to schedule your social media posts enables you to focus on other things throughout the week without suddenly feeling the urge to post something for the day because you haven’t yet.
Failing to Utilize Live Streaming
“Fact tell, stories sell.” Consumers like to know who they’re buying from. Let your customers get to know you, your employees, talk to them about your products and services like they’re an old friend, give them an insider’s look into your business. Your customers and clients crave the “know, like and trust” factor from you. They buy from people they trust.
Selling the product and not the result
Time and time I see businesses posting photos and descriptions of products and services rather than what they will ultimately do for the client. The client is seeking results. Remind them of the desired change or result they are seeking rather than process or product they are purchasing.
Not engaging with clients or customers
Social media is an excellent channel to foster a relationship with your customers. Check in with your social media at least once a day to answer any questions, say thanks for a share or repost, clarify and respond to any negative (or positive!) feedback followers post. Other followers will then see how you interact with customers and that you care enough about them to address them directly.